The First Step to the Rest of Your Life: Choosing the Right Learnership

Tired of unemployment? Sick of taking whatever job you can get? Ready to start making your own decisions to control your future?

Like many people, picking the right career for you is no easy task. But we have something that can help.

You might have heard about learnership programs but wondered if it’s right for you.

A learnership is a work-based program where you can study and train for gaining valuable on-the-job experience.

Most people find that the practice is the best way to gain new skills.

Learnership programs are great for anyone interested in securing their future and getting the job of their dreams. Read on to learn how to choose the right learnership program for you.

Choosing the Right Learnership
What’s going to be the right career for you? What’s going to make you happy for many years to come?

The answer is different for everybody.

Check out the available learnerships for 2017.

These are a few things you can do to help you figure out what the best career and learnership will be for you.

Learn More About Yourself

If you do not already know what kind of industry you are interested in working in, this is a great first step.

Even if you have a degree, take the time to learn your strengths and work preferences is helpful.

The goal in any career is to enjoy it as much as possible for as long as possible.

A common way to take online self-assessments.

There are tons of free online assessments you can use and many go into very detailed information. You might be surprised by what you learn.

Another great way to find out what work personality fits best with hire a career development professional.

Hiring a professional can be expensive but sometimes your library library will offer career planning services for free. So make sure and look into all possible resources.

Research Your Industries

Once you have gained some good information on your personality and preferences, you should be able to build a list of ideal industries and maybe even positions that would work for you.

Take that list and start researching. You can make pros and cons lists for each position you are interested in and try to whittle down your list to a few of your top choices.

Once you’re working in an industry, you’ll be most likely to be constantly learning about it and staying up to date on changes and new technologies.

Deciding which industries in your list are interesting enough to you that you will not mind constantly learning about them is a good idea.

Find a Mentor

Now that you have an idea for what you think you may be working in, you can find a mentor already working in your ideal job. You can find someone through social media or industry-specific networking sites.

Building a relationship with a mentor in your desired industry and interviewing them is a great way to gain a personal view of what your daily work will be like.

And as you get to know this person better, they might be able to help you.

These are just a few easy steps to choosing the right learnership for you. The best step you can take in changing your life is to jump right in and start working.

How to Create a Strong Promotion Strategy for Your Clothing Business

You have spent years producing the perfect clothing brand. After learning everything there is to know about fashion culture, you are ready to release your clothing brand to the world!

How exactly are you going to get people excited? It is estimated that 8 out of 10 businesses will eventually fold, you do not want to be another statistic.

That’s why it’s important to generate great fashion marketing promotions. By using the right tools, you’ll get words about your clothes and ask fans to shout for your stuff in no time!

Not sure where to start? Here’s a quick way that will help launch your promotional strategy with a few easy steps.

Understanding Ideal Customers
Before you can conquer the catwalk at Fashion Week, you have to understand who you are selling. Ultimately, your target audience will determine how and where you set up your marketing campaign.

For example, do you want to sell exclusively for business? Or maybe for the consumer? Maybe both? Make sure you have a clear understanding of your customer base.

Once you’ve completed the basics, it’s time to move on to the more complicated aspects of your promotional strategy: demographics.

Every business has a demographic. Those who tend to ignore the demos are the ones who tend to close their doors within a year. Do not make the same mistake.

Understand the following about your ideal customer:

Where are they live?
How much money do they make?
How old are they?
Where do they tend to shop?
What sites do they spend their time?
With this information, you can determine how to reach your audience.

Set Up a Great Looking Website
Currently, a business without a website may also not exist. Think about how you can utilize your site to truly meet your audience.

As a prime example, let’s take a look at Nicki’s website. Take a moment to browse the homepage. Some things will soon stand out.

For example, a rotating brand carousel lets you know what kind of clothing they sell. Furthermore, 3 big pictures (‘Girls’ ‘Boys’ ‘Babies’) tell you who they are selling their clothes.

Why is this feature important? Because it takes guessing from browsing. You do not have to wonder if Nicki has a favorite brand for your child – the info is all there.

Also, make sure you install a blog. You can use it to post content, but also advertise to your market. This is a win-win for your business and SEO!

Use Social Media in your Campaign Strategy
If you want to find your customer base, go where they are: social media. Millions of people use social media every day, so finding your customers is about a few things. First, join the public clothing group.

Be upfront about who you are and what you want to accomplish with your business. Contact in this group is really priceless.

You also want to make sure you engage with customers on a regular basis. Ask questions and be sure to respond when customers have their own questions. The more you respond, the more they will relate to you as a brand.

Final Thoughts Running a Promotion Strategy
Running your promotional campaign will not be easy or fast. This will require patience and a ton of learning. Be sure to follow the following tips and watch your analysis.

It’s okay if you need to make changes along the way! The important thing is you get yourself and your brand out there.

For better content, be sure to keep checking City Articles. Whether you need help learning about a website or want more marketing tips, we’re here to help your business grow.

Canadian Trademark 101: What You Need To Know

Every new business owner has a million things to think about.

While it’s easy to ignore, one of the most important things to consider when getting started is the trademark for your service.

Just as the legal process of registering a trademark may seem confusing and complicated.

This article will simplify the process for you and guide you through how to register a trademark in Canada.

Why Getting Trademarks?
You are not required to legally register a trademark in Canada.

So why bother?

Registering a trademark is a proactive move that can avoid many headaches for your business in the future.

Benefits of registering trademarks include:

Exclusive national use
Prevent competitors
Benefits with customs
You can trade a variety of things, including logos, images, holograms, sounds, scents, tastes, and more.

How to Register a Trademark in Canada
Below is a general overview of important steps to register a trademark in Canada. When registering your own trademark, you should always consult a professional trademark service to make sure everything is working properly.

Make sure your trademark is different from others in the market
Complete the trademark application
The online form can be found on the Canadian Intellectual Property Office (CIPO) website
You must include an official image if your trademark includes anything other than words or words.
Pay the archiving fee
Fees may vary, but the current costs for the entire process can be found here
Patiently waiting
After You Submit Your Application
The Government of Canada takes the trademark process very seriously and measures are taken to ensure that your trademark does not conflict with pre-registered trademarks.

First, the thorough search and examination of CIPO records of existing trademarks has been completed.

If no conflicting trademarks are found then your application will be published in the Trade-mark Journal.

If no opposition is voiced within two months of issue, CIPO will approve your request and you will have to pay additional registration fee.

Upon payment, you will receive a registered registration certificate and a registered trademark will be yours.

Retain Your Trademark
At the time of writing of this article, trademarks in Canada may be registered for 15 years.

Over the 15 year period, you must pay an extension fee to save your trademark rights.

Trademark Policy
In addition to updating your trademark, you are also fully responsible for policing your trademark after registration is complete.

If you know of any other individuals or businesses that use your trademark without your permission, you must take legal action to stop it.

It’s important to protect your trademark.

If your business or copycat manages to arrive at the point where your trademark is considered a generic term, you may risk losing your trademark.

This process is known as genericization and is not uncommon.

It happens with brands like Zipper, Kleenex, and Xerox.

It’s up to you to make sure it does not happen to your brand.

Start
Now that you have a better understanding of how to register a trademark in Canada, it’s time to move.

Develop your trademark and start today!

In Case of Emergency: When to Call an Emergency Electrician

 

Electricity is tricky.

And working with it can be dangerous.

When something goes funky with your electricity, it’s not like clearing a clogged drain or patching a hole in the wall. Electrical issues are best left to the experts.

Some electrical repairs are more dangerous than others.
If you’re wondering when is the right time to call an emergency electrician, here are eight situations that require immediate action:

1. Exposed Wires

Any time you see exposed wires, it’s a big deal. Exposed wires greatly increase the risk of electrocution and fire and remedy an immediate repair.

Period.

2. Wires in the Water

Like exposed wires, wires in water is really dangerous.

This situation is usually the result of nasty weather putting water where it normally would not be. (We will just casume soaking in water around your house.)

If someone or something comes into contact with the water or an object within the water, the outcome could easily be electrocution or fire.

If you see wires in water, do not hesitate to call an emergency electrician.

3. Smoking Outlets

Smoking is no longer cool. But it has never been for an electrical outlet.

This one should go without saying but if your outlet is smoking, there’s a serious problem. Turn off the circuit breaker and call the fire department.

Once you ‘re sure there’ s nothing burning in the wall, call an electrician to resolve the issue.

4. Only Your Electricity Is Out

If it’s only your home in the neighborhood that has lost electricity, that could be a bad sign. In this situation, you may need assistance.

It may not be dire situation, but it’s best to not take chances. Turn to a 24-hour emergency service to take care of the issue.

5. A Persistent Issue

If a particular appliance or source of light is giving you continuous problems for more than an hour, you’ll want to call an electrician right away for preventative repairs.

To call this an actual emergency may be a stretch, but the issue on the issue at hand and the nature of the appliance, it’s better to be safe than sorry.

6. Buzzing and Humming

Loud buzzing or humming from your child is annoying.

But when it comes from a breaker box, it can be extremely dangerous, as it often indicates a faulty breaker that has poor wiring or is failing to trip.

You really do not want to expose your home to a variety of electrical failures, so get an emergency electrician in there ASAP.

7. Burning or Pungent Smells

Smells that plastic burnt resemble should be taken seriously.

Sure, you can try to blame the bad smell on the cook in the kitchen, but in doing so, you’re quickly at risk of losing your home to an electrical fire.

That smell could indicate damaged wires in your home. So shut off power to the problematic area and call an emergency electrician right away.

Why Recent Technology Trends Embrace Nostalgia

Why Recent Technology Trends Embrace Nostalgia

If you take a moment to rethink your childhood, chances are you will be filled with memories. Maybe you can smell your mother’s home cooking, or you can hear your dad snoring in the living room when the TV is on.

Nostalgia plays a huge role in our lives, even as technology continues to advance at a higher rate.

This is not necessarily a bad thing. Science famous media studies Marshall McLuhan states that the technology will lead to a global village. And he’s right!

We went around with a small computer in our pocket so we could communicate with anyone in this world.

So why is nostalgia selling better than ever, especially in the tech world?

Read on to find out why it is a big factor in the market today. Why Recent Technology Trends Embrace Nostalgia

Why nostalgia
There are several main reasons why nostalgia is such a hit. But eventually, he spun to create an emotional bond.

For example, many people hear the words of Spice Girls and Pokemon and immediately think of the 90s. This brand is almost identical to their time period.

If you’re still in doubt, let’s take the latest example. Last year, Nintendo set the marketing world on fire with the introduction of Classic NES.

This is basically a miniature version of the famous 1980s Nintendo Entertainment System. It’s sold out soon. The store can not keep the goods, and Nintendo has to deal with supply issues.

People are really crazy about it.

But why is everyone trying to get one of these gadgets on their TV spot? However, a quick Google search shows that most of these games can already be achieved in a dozen ways.

Classic NES succeeds because it goes back to an era of simplicity. Even device boxes use some original colors to remind past users.

At the end of the day, it’s called nostalgia: memories and emotions. We want to connect with the past while enjoying the convenience of modern technology.

Sometimes Simplicity is better
If emotion is one half of the answer, simplicity is undoubtedly the second half.

Last year, Nokia announced it would bring the Nokia 3310 back to market. If you are in your 20s, you may have one of these bricks to take you through your adolescence.

Sure, this is a confusing move, especially since the phone functions on 2G technology in the 4G world. But let’s face it, you see the phone and know exactly how to operate it.

There is no need to be online just to know how to access certain settings. Everything is presented front and center in a simple user interface. Why Recent Technology Trends Embrace Nostalgia

Most brands embrace the future with waterproof mobile phones and advanced devices. But Nokia takes the opposite approach. So much so that most of their marketing strategies revolve around Snake games.

Is this a smart move? Correct. After all, this article discusses the phone in depth, that’s what Nokia wants.

Nostalgia is about marrying simple technology in a modern way. It creates a strong sense of emotion that immediately makes the product stand out.

And at the end of the day, who does not want to go back to the good old days?

5 Smart Investment Management Tips

Are you just starting to invest in your retirement? Have you invested but not sure if you did it right? Do you want to have control over your finances and understand what your accountant is talking about?

If you answered yes to these questions, you have come to the right place!

Read on for five smart investment management tips that will help you build egg nests and rest in style.

Start Early and Go to Your Plan
It is best to start saving once you get to work. Even if your job does not offer a 401 (k) plan, you can open an Individual Retirement Account (IRA) or a self managed super fund and invest your monthly income percentage there.

Once you have an investment plan in place, be sure to stick with it. It’s tempting to make drastic changes during difficult times. However, sticking to your plan will produce even better results on the road.

Keep the Cost Low
If you are new to the investment world, it is important to start a small business and keep it as much as possible. Look for discount brokerage firms, and consider index funds as they have lower costs.

Another way to save costs is to focus on long-term investments.

It can be tempting to buy and sell in response to market ups and downs. But, you will probably accumulate a lot of commission fees and management fees. Long-term investments also help prevent significant cash losses if your stock goes down in price.

Keeping Liquidity
Some people love the sensation of taking big risks with their investments. If you are just starting out, you can feel anxious about seeing your stock price repeatedly up and down.

One way that you can cope with this stress is to make sure you always have liquid reserves to cover your short-term expenses. Knowing that you still have enough money to pay your bills will help you manage your investments better. You also tend to over-react when the market is very volatile.

Invest gradually
It is also important to be disciplined and consistent in terms of putting money into your investment. Invest a steady amount of money through the full market cycle. This will help you better than trying to give time to the market, especially when you are a beginner.

Diversification
A diversified portfolio will help you manage your risk better. Instead of putting all your money into one category, invest in a mix of conservative stocks, stocks with long-term growth potential, and stocks that offer better profits but have a higher potential risk.

By diversifying, you ensure that your overall portfolio is not seriously affected when one share goes down. A diversified portfolio may not necessarily lead to the greatest monetary gain. But, steady growth is definitely better than extreme losses.

Remember, it’s never too early to start making smart investment decisions. Keep these tips in mind, whether you’re just getting started or just want to make some positive investment management changes, and you’ll soon be successful!

The Largest Data Breach Settlement of All Time

 

Every second, nearly 45 data records are lost or stolen.

When this happens in a business, all of their records are put at risk.

This also puts the clients’ personal information at high risk.

Not only does it create distrust between the company and its customers, it also comes with a high price tag.

Unfortunately, data breaches happen all too often.

Advocate Health Care and the U.S. Department of Health and Human Services settled in what is called the largest settlement of all time.

The Largest Settlement to Date
The U.S. Department of Health and Human Services (HHS) Office for Civil Rights (OCR) settled at $ 5.5 million with Advocate Health Care.

Advocate Health Care violated the Health Insurance Portability and Accountability Act (HIPAA).

HIPAA protects personal health information from falling into the wrong hands. Health care providers are responsible for the safety of their patients’ private information.

Over 4 million patients’ personal information was stolen. This information includes their information, names, addresses and credit card numbers.

The Incidents

The exposure came after the first incident in August 2013. Four desktop computers were stolen from an Advocate Health office in Park Ridge, Illinois.

These computers contained the records of millions of local patients.

The second incident occurred in the period between June and August of 2013.

Hackers gained access to the network of billing service used by Advocate Health. This incident exposed the health records of over 2,000 patients.

On November 1, 2013, another breach occurred.

Yet another computer was stolen from a vehicle. This incident exposed 2,230 patients’ protected health information.

After Advocate reported these breaches, the HHS began an investigation.

The Findings

Laws are in place that require health providers to protect their patients’ health information.

The HHS found that Advocate Health violated these laws.

The OCR found that Advocate Health unsuccessfully:

researched the potential risks relating to the protection of protected health information
enacted policies and procedures to limit the access of electronic systems
safeguarded laptop computers that were kept in unlocked vehicles
The department found Advocate Health Care at fault for not securing a written contract from their billing subsidiary.

This written contract should have stated that it protected any electronic protected health information within its custody.

Advocate Health has responded, stating that:

“As all of the digital landscape and the impacts it has on evolution, we have enhanced our data encryption measures to prevent this type of incident from reoccurring.”

Conclusion
Advocate Health Care Network includes more than 250 treatment locations. This includes the ten hospitals and two children’s hospitals.

This makes it one of the largest healthcare providers in the state of Illinois.

Advocate Medical Group (AMG) is a branch of Advocate Health Care.

AMG provides primary care services, medical imaging, and specialty health care services.

This medical group services the greater Chicagoland area.

With new technology, data breaches are becoming more common than ever before.

5 Things CRM Software Is to Catapult Your Business

Starting and running your own business is very difficult, especially if you do not have much experience before. Finding out how to meet the needs of your clients and customers is often the biggest hurdle for new business owners.

When running an online business, you may wonder how you can meet the unique online needs of your clients and customers.

To improve customer satisfaction and increase sales, it is important to invest in CRM software.

CRM software, or customer relationship management software, performs various tasks and tasks that help you provide the best service to your clients.

CRM software helps businesses manage customer data, track prospects, support vendor partnerships, access business information, and more.

If you’re still unsure, check out the five things that CRM software does to catapult your business to the next level.

1. It helps increase sales
CRM software generates instructions and helps you to know which ones are strong.

By bringing good pointers directly to you, CRM software lets you streamline your business approach. You’ll reach your potential customers more effectively.

As a result, you may soon see an increase in sales.

2. It saves you time
CRM software runs many business related tasks for you, saving you time and money.

CRM software involves the development of a tiered approach plan for new customers. This may include sending initial form emails when potential customers enter their information on your site. The email can then be followed by a newsletter or other email, and finally other communications.

This may include sending initial form emails when potential customers enter their information on your site. The email can then be followed by a newsletter or other email, and finally other communications.

By creating a system that is implemented every time a new customer enters information into your site, CRM software makes it unnecessary for you to respond to individual customers.

3. It provides security for customers
No matter which type of website you run, your customer security should be top priority.

Data security is a big element of CRM software. When tech savvy customers arrive at a website and see CRM software in action, they may feel more confident about entering their information on your site.

In addition, as a business owner, you can be sure that you help protect your client’s information from potential hacks.

Once you have the initial CRM software, you can spend some time you save to strengthen your security actions and apply other forms of protection.

4. It simplifies the business process for you
By creating a tiered communication system, many of your initial contact tasks will become atomized. For those who do not, your CRM software will remind you of a deadline when you need to reach customers.

Your CRM software will also track customer data and statistics. This will help you know where your marketing and sales strategies are lagging behind, which will make it easier for you to fix them.

5. Allows you to adjust to changes in the market
By collecting customer sales and marketing data you will be able to see how your sales fluctuate. This can help you know when the market is starting to change so you can adapt before the loss of sales begins.

Find Out What is Fashion Marketing So You Can Reduce Competition

The fashion industry is huge, generating $ 1 trillion in gross revenue annually.

Yes, it’s “trillion” with “t.”

So what is fashion marketing? This is the range you need to separate your product from competition and succeed in the world’s harshest retail industry.

Here are some tips to help you get started and gain excellence in the competition.

Have Great Products and Know Your Niche
It all starts here right?

Many people sell underwear, so if you sell underwear, it’s better to have something that sets it apart from the competition.

Better materials A good story. Well suited.

Whatever the product, you need to understand exactly what you are selling and how it fits the competition – so do your research before you develop your marketing plan.

It does not matter if you ask people to “Click Here” to buy grillz or sell winter parka. All successful fashion marketing begins with knowledge of products and research in the marketplace.

That’s the first task of your newly printed marketing team (though it’s just you!).

Social Media Is Your Friend
When looking for sterling examples of what is fashion marketing, look no further than social media.

Facebook. Instagram. Pinterest. Even Snapchat.

The fashion industry leads almost all industries when it comes to experimenting with social media.

After all, social media has become increasingly visual and fashion is nothing but the first picture-industry. Studies have shown that completely one out of three consumers have purchased clothing items after viewing them on Instagram.

If you hate social media, sorry – it’s important you learn to love him or hire someone who does it.

Find Great Influencer in Your Niche
Speaking of people who turn to social media like a proverbial fish to water, influencer marketers have become a big part of what is marketed in fashion by 2017.

What is that?

Simply put, influencers marketing is when a company or brand contracts with someone who has an established and large social media presence in their target niche to promote a product.

This is basically a celebrity endorsement for the 21st century.

How important is it? More than six in 10 fashion companies make influencers as part of their marketing strategy in 2016, with another 21 percent planning to incorporate it in 2017.

Do not Forget Your Land Game
Social media is good to talk about because it can be accessed anywhere, but the soul of fashion marketing is still on the ground.

So go to trade shows, fashion shows, and make connections.

Show off your collection. Do a trunk show. Co-sponsored an event.

The key is preparing your digital marketing game so that when you face the community with the product, the conversation can continue in the digital space with websites, email, social media, and so on.

Land games are an opportunity for people who find you through digital space to gain tactile experience – viewing their products, touching products – as well as opportunities for those who have seen the product engage in ongoing dialogue with the brand before they buy.

What is Marketing Mode? It’s up to you
With so much competition, the most important thing is to stand out. Take a risk.

Some brands do their marketing via e-mail only. Some do great stunts.

Others just stand by their great products, tour the country performing, and rely on word of mouth.

After all, you need a good photo.

A nice picture, however, says a thousand words. And that means dollars.

How to Buy for Guy No Want Anything

How to Buy for Guy No Want Anything

Gift giving happens all year round for all kinds of occasions. Usually, the process is easy: the person is easy to buy, or they say they want to.

But sometimes it can create stress. Especially when the person says they do not want anything.

This can be even more complicated when the guy is a guy.

Do not worry Here are some steps you can follow to relieve stress and find a gift that will be loved.

First: Explain
Consider the man in your life. In the list below, the words that resonate? How to Buy for Guy No Want Anything

outdoorsy
musical
techy
food enthusiast
intellectual
mechanical
traveler
athlete
sports fans
young
retired
middle aged
career changers
pass
father
grandfather
son
you
meaningful people
friend
leader
business owner
creative
reader
author
farmers or gardeners
chef
speaker
adventurer
funny
… add your own!
Second: categorization
Is this guy a man of the product or an experienced man?

A product man is someone who likes to play with stuff. He has the latest phones, fancy computers, lots of books, gadgets, toys and clothes.

An experienced man often donates goods, has limited wardrobe, and tells many stories.

Third: Identify your Budget
Hopefully, now you’ve found a description of your man and whether your search will be a product or experience.

Now you need to decide how much you can and want to spend.

For many, this equation depends on your relationship with this person, the occurrence or purpose of giving, and of course the size of your bank account. How to Buy for Guy No Want Anything

If you are like all of us, funds are unlimited. However, a small budget does not necessarily mean giving small rewards to creativity, enjoyment, and appreciation.

Four: Get Creative and Use Your Tool
Search for it

type a description of your words
add “product” or “experience”
including your top dollar amount
If a typical Google search does not prove to be useful, http://www.getcoolitems.com has a “Sort With” tool that can provide additional layers of help by categorizing rewards as newest, hottest, popular, or random.

The point here is to make a huge list of options that you can browse and see what ‘click’ as a perfect gift.

Watching TV

Well, pay attention to something with a character that reminds you of the guy you bought.
Observe the activity that this character follows and enjoys
Observe the goods around their residence or workspace
Ideally, you get some ideas from a creative in Los Angeles that regularly create realistic environments and activities for this character.

If your person reminds you of Schmidt from The New Girl, your gift purchase will surely end in a different way than if the guy prefers Nick or Winston.

Create an Experience
So you do not use the word “product” in the description. Do not worry. For this person, you can create an experience for him, or even better, for both of you.

And, spending time with friends and family is actually quite healthy!

When planning an experience, it is important to consider the following:

Weather – no one wants to freeze on hot air ballooning
Long experience – if this person works 70 hours a week, multi-course dinners on weekdays may not fly
Remaining years – sports fans? Do not wait until the playoff to buy a baseball ticket, especially if your budget is tight
Level of comfort with the crowd – his favorite band came to town? Awesome! Does he hate the crowd? Choose the ticket location carefully.
Surprise or Plan? Some people love surprises. You can show up at their door tonight and shuffle it to an international destination and they’ll love it. Others will slam the door on your face and change their phone number.
Gift card

Who does not like gift cards? Yes, initially they can look like a mindless and unreal harvesting in the cash register at Target.

However, they can also represent a desire for a man you have little financial freedom to achieve something they are watching for some time.

Remember to keep an eye on his interests. If he is handy around the house or likes to the garden, Lowes gift cards or Home Depot make sense. But if he prefers gadgets or campers, other retailers may bet more.

And, if your recipient lives far away, many stores let you send emails to gift cards. This can be a simple and easy way to let your man know that you think about it.

Attention

Now this works best when you remember to start thinking