Everything You Need to Know to Care for Your Leather Furniture

 

If you have gorgeous leather furniture, you need to know how to care for it and make the most of your space. This guide has you covered. Get what you need here.
You’ve bought saddle soap. You follow the directions. You’ve cleaned the entirety of your brand new leather chair with care and love. You stand back. You watch the leather dry. Your gorgeous leather couch turns black and begins to crack. You begin to panic. You wake up.

Good thing that was a dream. Ekornes stressless furniture home yet.

But it’s time to get to work finding out how to care for your leather furniture properly.

No Saddle Soap
You dreamed about saddle soap for a reason. You might have used it on your leather boots, but that’s not for your couch.

Really, you want to avoid most soap on your leather furniture. If you try to use even watered down dishwashing soap, it will remove the color from your leather.

Do not Let It Sit
Even if you never spill a drop of anything on your furniture, it will get dusty and dirty. It will also eventually crack and fade. While you can get your leather furniture to last as long as 3 fabric sofas, it still needs to be conditioned and cared for.

This is why you should dust and vacuum the furniture daily. It’s not going to look very sharp if you let dust accumulate. Get a large duster. There are bound to be some hard to reach spots on your furniture.

If you continue to dust your furniture often, you will avoid dust working its way into the cracks. This will make it less likely for your leather to break up.

Get a vacuum with a hose attachment so you can pick up those crumbs in the crevices. With constant pressure, those crumbs will tear into your leather. Even micro-tears will deteriorate your leather eventually.

Get It Covered
Do you own cats? Cats and kids. Those are the two worst things for leather furniture. Cats need to scratch (for many reasons we will not go into here). If you are not going to get rid of your cat, cover your leather furniture. And get a cat tower for them to scratch on.

Just once. That’s all it takes to ruin a piece of leather furniture. You can not repair the scratches your cat makes.

Get On Those Stains
Stains. Kids leave stains. Heck, you might even leave stains. If you are not going to cover your furniture, you need to be vigilant. Like a hawk. Because as soon as that ketchup comes into contact with that leather, you need to pounce.

If you do not clean up a stain immediately, it might be too late. Grab a paper towel. Dab the area with the paper towel or even a terry cloth. You need to get it up as quick as possible.

Grease and oil can be taken care of. Use talcum powder or baking power on it. This will absorb the grease and hopefully you will not have a stain.

If it’s an extreme situation, get some upper-end furniture cleaner. Make sure to test it on an inconspicuous spot first.

Conclusion:
You want your leather furniture to last at least half a lifetime if not more. Care for it as if it were your child. It’s truly worth it.

5 Type Of Firefighter You Should Know

5 Type Of Firefighter You Should Know

 

Every year, fires cause billions of dollars in property damage. To protect yourself from unintentional fires, a working fire alarm system is a must.

However, you should also invest in a fire extinguisher. Portable fire extinguishers can save your treasure – and life. They can be used to hold small fires.

If a fire occurs in your home or office, do you know which fire extinguishers to use? Did you know that there are several types of firefighters?

Keep reading for information on the most common types of firefighters.

5 Must-Have Types of Fire Extinguisher
There are five classes of fire, and hence there are five different types of firefighters. You can check labels on fire extinguishers to determine the type.

At home and office, you will often find multi-purpose extinguishers.

Knowing which material causes the fire is useful when choosing the right firefighter.

Here are five types of firefighters.

1. Type A – Ordinary Combustibles 5 Type Of Firefighter You Should Know

A type A extinguisher has an “A” on the label inside the green triangle. This extinguishers work on combustible fires caused by:

Wood
Paper
Trash
Fabric
Rubber
Plastic
The main chemical used is monoamonium phosphate, which will extinguish the fire.

Type B – Flammable liquid

This extinguisher is marked with a “B” box in the red box. Dealing with flames caused by flammable liquids? If so, you need a type B extinguisher.

Fires that have been ignited because of oil, gasoline, paint or tar require two materials to extinguish it. B type extinguishers use monoammonium phosphate to extinguish the fire. Then, they use sodium bicarbonate to extinguish it.

3. Type C – Electrical Equipment 5 Type Of Firefighter You Should Know

The extinguisher with C inside the blue box is for fire electrical equipment. This type of fire can be caused by:

Machine
Device is corrupted
Cable
Circuit breaker
Fuse box
Since these items have electricity passing through them, non-conductive materials are a necessity. Type C extinguishers use monoammonium phosphate and sodium bicarbonate.

4. Type D – Flammable Metals

A D type extinguisher is identified by marking the “D” mark in a yellow star. Flammable metals create different fire threats.

Use a Type D extinguisher to extinguish a fire that involves:

Titanium
Zirconium
Potassium
Sodium
Magnesium
Lithium
Because the metal is flammable, dry powder material should be used. This extinguishers are not effective on other fire classes.

Type K – Cooking is flammable

K type fire extinguishers are labeled “K.” black.

It handles fires involving large amounts of oil, including animal and plant fats. This type is most commonly used in kitchen fireplaces.

Do you need more heavy fire extinguishers? If so, contact a professional company like Cold Fire Tactical.

Are You Being Safe? Know What’s In Your E Liquid

E-cigarettes are cigarettes. E-cigarettes are cigarettes, cigarettes and cigarettes.

The scariest thing about e-liquid: the juice that is burned to form the smoke, is the lack of serious regulation. According to the above article, that means what’s on the label is not necessarily what you get, or do not get.

Nicotine is one example of what you are likely to get even when the label says you do not.

There are also concerns about the manufacturing standards by which some e-liquids are produced. Some E Liquid Manufacturing is ISO 14644 certified to be precise.

As far as the address is: Are e-cigarettes safe in general, and is the e-liquid safe that you happen to be using?

The first question is easy.

E-cigs are safer than the traditional cigarettes they replace. So if you are already a smoker, moving to e-cigarettes is a good move for you, the people around whom you smoke, and the environment.

The answer to the second question Requires a bit more thought:

Nicotine
Nicotine does not cause cancer. It is a naturally occurring substance. Then again, the same can be said about a tobacco leaf. However, nicotine is quite addictive. Smoking is largely a nicotine delivery system. That is just as true for e-cigarettes.

Then again, the same can be said about a tobacco leaf. However, nicotine is quite addictive. Smoking is largely a nicotine delivery system. That is just as true for e-cigarettes.

However, nicotine is quite addictive. Smoking is largely a nicotine delivery system. That is just as true for e-cigarettes.

But smokers do not simply ingest nicotine. They heat it up first. That is where things get chemically interesting.

The level of heat creates chemical reactions that produce formaldehyde, a known carcinogen. This is a particular danger with tank systems that get very hot, very quickly.

Even if you want an e-liquid without nicotine, you have to do some research. The product label can be misleading.

No nicotine does not mean there is no nicotine. In the same way, non-alcoholic beer usually contains alcohol. Reduce carcinogens by reducing the heat.

Reduce carcinogens by reducing the heat.

Base
The majority of e-liquid is what makes up the base. It is the same set of chemicals you find in inhalers and cough medicine. The two main chemicals are:

Propylene glycol (PG) It is deemed safe. And is also used to make fog at rock concerts.
Vegetable glycerin (VG) It is the food-grade liquid responsible for most of the vaping cloud.
Flavoring
What flavor do you prefer? Do you like a rich, buttery taste? Or do you prefer cherries?

Some manufacturers use food flavoring. Those are fine. Others use oil-based flavoring which should be avoided.

Diacetyl is another type to be avoided as it can be hazardous. It is used to impart a buttery flavor.

Some flavors such as cinnamon, spearmint, and citrus have been known to crack or even melt plastic when heated. Be sure you have the right kind of device for the flavor you choose.

The warning here is as with many things, make sure you know what you are getting. Nicotine, PG, VG, and flavoring are mostly what you get in e-liquid. But it all comes down to the details.

Read the label on your e-liquid. Then dig a little deeper. Be sure you e-liquid of choice comes from a reputable manufacturer. They are not all created equally.

The Health Benefits of Cannabis Oil

Whether your state is one of the 26 that legalized marijuana in some form as of April 2017 or you’re just planning ahead for when the “green” laws hit your area, you’ve probably heard more and more about the benefits of pot and the different types of cannabis oil for sale.

New users and old veterans will have questions about how to use and incorporate cannabis oil into their lives. Before you smoke up, read on.

Cannabis Oil 101
Cannabis oil, also known as CBD oil or CBD-rich or Cannabidiol, come from one of the different types of cannabis plants that are grown around the world. The University of Washington’s Alcohol and Drug Abuse Institute is called the most potent cannabis product, but that’s not an insult, it’s just a tribute to the oil’s ability to transform your mindset.

Although cannabis oil has “cannabis” in its name, not all of the oils have even one percent THC (marijuana) in their mix.

Cannabis Oil for your Health

Studies and studies and studies are being made on cannabis oil. Not just for recreational purposes, but in fact, to treat very serious illnesses, including:

Treating seizures
Aiding pain after spinal cord injuries
Providing palliative assistance for cancer patients
Sickle cell illnesses (Georgia signed a bill to approve cannabis oil for this disease, but only in severe or end stages)
Other benefits that spread over more of the main spectrum of cannabis oil users include:

Reduced stress, anxiety, and insomnia
Increased appetite (beneficial for people struggling with anorexia as well as from medicine-induced loss of appetite)
Anti-inflammatory aspects help dilate bronchial tubes to help asthma sufferers
Improved heart circulation and lowered blood pressure
Stimulate skin shedding of older / dead skin cells and promote new growth (when applied topically)
How to Use It

CBD oil is often sold as a tincture (dropper bottle), but you can also find it as hard candies, beverages, edibles, and gel caplets.

Effects vary depending on the way you consume the cannabis oil.

When you inhale it using a vape pen, you may feel the effects within just a minute or two.

If you consume the oil in pill form or tincture, remember it’s just like any other type of medicine, it takes your body some time to swallow and – where applicable, digest the pill casing – before you begin to absorb the oil and feel its effects . This could take between 30-90 minutes and can last up to four hours.

Which Type to Choose

There is not just one type of cannabis oil.

The different oils are split along their potency lines, and what you choose is governed by the type (or if at all) high you want to have.

High THC oil will give you, well, you guessed it, a big high. You’ll experience the stereotypical psychoactive effects, so do not use this oil if you plan to be driving, etc.
High CBD oil does not give you the traditional high. You may actually not feel any of the floaty, munchies-induced effects of regular pot. High cannabis oil is often used to treat issues with depression, anxiety, head trauma, and chronic pain. It is especially useful because someone who is in chronic pain can ingest cannabis oil but continue to perform his or her regular job.
Then there’s a mix. Called 1: 1, there’s no real way to judge how this type of cannabis oil will affect you how to do it (so try it in a safe place where you can lay down, rest, and see what happens). Your personal tolerance for cannabis as well as your body’s internal makeup determines how the effects of this type of oil will come out.
THC and CBD (such as the 1: 1), the CBD acts as a bit of a damper or a blanket on the THC. So whatever psychoactive results you may get from the pure THC are taken down a notch when combined with the CBD.

Uncover 5 Surprising Facts About Vape Oils

Vape oils, and CBD vape oils, in particular, are taking the vaping world by storm.

CBD vape oil is a concentrated type of Cannabidiol. It’s made into a liquid form so that it can be warmed and breathed through an E-Cigarette, vape pen or vaporizer.

It can be bought as a one-time use cartridge for your vape pen, or as a bottle to refill your vaporizer.

So, what’s so great about CBD vape oil?

5 Great Benefits of CBD Vape Oils
1. It Is Totally Legal.

Even though vape oil – sometimes called vape juice – is a type of Cannabidiol, it is NOT marijuana. It comes from hemp and contains CBD and not THC, so therefore it is legal. You can find it at reputable stores and on websites. There are some that even offer free vape juice!

2. It’s Good For Pain.

It could be just plain old pain from working out too much or climbing a dangerous mountain on a dare. But the pain could be from something more serious.

During times of stress, our bodies can get thrown out of the balance and can become primed for disease. And in many cases, where there’s disease, there’s pain.

CBD vape oil is one of the newer effects of arthritis, inflammation, diabetic nerve pain, spasms, gastroparesis, IBS, and even cancer and cancer treatment.

3. And It’s Good for the Brain.

Serotonin receptors have a huge role in depression, but they also affect other processes such as sleep, addiction, and nausea. CBD is naturally drawn to serotonin receptors.

Once the CBD is bound to those receptors, it serves to slow down signaling. This is essentially the same thing that antidepressants do and results in a relaxed response.

CBD can also inhibit the reuptake of certain neurotransmitters. By competing with other molecules, CBD encourages the body to raise the endocannabinoids levels in the synapses of the brain.

Through this flooding of the synapses, it seems that CBD works against epilepsy and seizures as well.

4. You Can not Overdose on It.

Taking a high dose or concentration does not run the risk of overdose.

It should be noted that the dosage for you. Many people do not seem to get the benefits if they take too low a dose.

Since each person has a different metabolic process, how much is right for one person can vary from what’s the correct dosage for another. There is no universal “normal” CBD dose.

5. You’ll Pass A Drug Test.

But only if it’s CBD vape oil from natural hemp plants that contain active CBD. You do not want CBD vape oils from cannabis.

If your job requires random drug testing, this is a very important distinction. So if you’re ever offered a CBD vape oil from an unreliable source, just remember that some CBD vape oils come from cannabis.

That means they contain THC and that can show up on a test drug. So if you are not sure, do not mess with it.

Do you think you’re ready to explore the fascinating new world of CBD vape oils? Try them out and see. They could be just what you need for whatever’s ailing you.

Legal Marijuana 101: How To Buy Cannabis Online

Marijuana has not yet been accepted by everyone, but it’s well on its way to total acceptance. Several people support both its recreational and medicinal uses, and, hopefully, the plant will continue to garner support.

Public opinion aside, cannabis offers many medicinal uses, which is why those who need it can now pay a visit to certified dispensaries to pick up some medical marijuana. These people can also buy cannabis online now.

Looking to go the online route? Well, the class is just about to begin. Welcome to Legal Marijuana 101.

Why Buy Cannabis Online?
As we said before, marijuana has several medicinal uses. As a result, the patient need to have access to it. This is why marijuana dispensaries exist.

Sometimes, though, patients can not make it to these dispensaries. Perhaps they’re feeling sick most of the time, or maybe they’re just busy going about their daily lives. Buying cannabis online eliminates the need for them to visit the dispensaries.4

There is another benefit of purchasing medical marijuana online as well. Patients may find that they have more options online than they would at their local dispensaries.

Look For Certified Dispensaries
Anyone who needs to purchase cannabis online can easily do so. They just need access to a computer so that they can locate a dispensary. The search for a dispensary, however, is not as straightforward as it should be.

In a perfect world, vendors would be true about whether or not they’re certified to dispense marijuana. No one, though, lives in a perfect world, so some people are not exactly ethical about their business dealings. That said, please look for dispensaries which can legally sell marijuana.

These dispensaries should be able to back up their certifications. Take, for instance, a company known as “Dope Mail.” It explicitly states that it provides access to legal marijuana. That dispensary also happens to have an adorably apt name, but that’s beside the point.

But patients have permission to use marijuana, right? Why does the license matter so much?

Because the law is the law, and anyone who buys marijuana from a dispensary that does not have a license is supporting that business’s illegal dealings.

Be On The Lookout For Scams
Those who buy cannabis online should constantly be on the lookout for scams.

And “scams” go beyond uncertified sellers trying to push their products on patients.

Some people just have to ruin the convenience of buying online. They promise people quality medical marijuana and do not deliver on their promises. Patients can avoid being scammed by researching dispensaries before they make purchases.

Oh, and anyone who does not think that getting low-quality medical marijuana is mistaken. No one would joke about getting a bad optometrist or plastic surgeon, so why should anyone joke about getting bad cannabis that will be used for medicinal purposes?

Consider Purchasing Marijuana Online
Yes, there are tons of unscrupulous vendors out there. Some of them will sell patients low-quality stuff. Others will sell to patients illegally if they get the chance to do so.

Still, there is nothing to fear. As long as patients make sure that they’re buying from certified dispensaries, they should not have any problems.

Which Vape Liquid is Right for Your Vaping Needs?

To smoke is human. To vape, divine. You’ve chosen divinity.

There will always be debates concerning the best e-cigarette. The vape liquid you choose for them, however, is entirely a matter of personal choice.

What’s your pleasure?

Traditionalist? Use tobacco or menthol-flavored juice in your ecig.

Sweet tooth? How does raspberry or strawberry mint strike you?

Do you like to get up at the crack of dawn? There’s energy drink flavor and even coffee flavor out there.

The flavor is, after all, one of the reasons to choose an ecg over a combustible tobacco cigarette. Let’s look at a few of the choices of e-liquids out there.

Vape Liquid Fast Facts
Some production facilities are located in places that exercise strict oversight and enforce quality standards.

Others are in countries where the industry may regulate light may be a bit light.

If you’re buying pencils or drink coasters, it probably does not matter where they were manufactured. For a product intended for use in your body, like your vape liquid, please exercise caution.

When you find your e-liquid for a fraction of the “same” product’s price at a different vendor, you’re likely to find a version of you’re better off avoiding.

A reputable supplier will be very glad to answer any questions you may have about the source of their ejuice. They’ll tell you how it’s made, and why it’s made that way.

How Different Can They Be?
Oh, quite.

Again, we’ll leave the best ecig discussion for the intellectuals. (In time, you’ll join that debate anyway.)

Let’s talk vape juice.

Technically

Vape liquid consists of the following:

Flavor
Nicotine (or not)
Water (sometimes)
Propylene Glycol (PG)
Vegetable Glycerin (VG)
Those last two comprise the majority of the vape juice. The proportion between the two makes a huge difference.

PG-only or VG-only e-liquids are not uncommon.

100% PG e-juice is generally too thin to vape without a wicking mechanism. It also offers a less dense, less visible vapor cloud.

100% VG e-liquid is sometimes favored due to its natural, though slight, sweetness. Purists boast a heartier hit, fuller flavor, and thicker vapor. Mixing the two enhances the best features of each.

Combined, the lower density also allows the vapor to travel more quickly through your ecig.

Enough science. Let’s get to the experience.

Aesthetically

Chemistry aside, different e-liquids offer different experiences. And no one but you can say which one is best.

So what’s left after a manufacturer fine-tunes that all-important PG / VG ratio?

Flavor.

With over 8,000 flavors of vaping liquid available, you can vape a different flavor every day for 22 years. Two decades from now, of course, the number of flavors for sale will have increased.

The Takeaway
Selecting just the right vape juice for an ecig serves as an example of how 21st-century folks like to live.

Lots of options. Unhurried. Entirely individualized. Trial and error in choosing your favorite e-liquid is not just expected. In fact, it’s the only way to go.

5 Reasons Why Your Business Needs Whiteboard Animation

 

Tech-savvy businesses around the world have found an ingenious and catchy way of attracting their target customers.

We are talking about fun-filled whiteboard animation videos.

This kind of animation takes the form of a creative story captured by a visual artist on a background which resembles a whiteboard.

The characterized hand-drawn images in a whiteboard video are a fun and economical way of advertising your products and services to potential customers.

If done professionally, you’ll be able to pass clear and concise messages to your viewers minus all the fluff associated with other kinds of animation.

Whiteboard videos go straight to the point without cluttering the message.

Still not sold on why your business needs to start using whiteboard animations?

Here are 5 good reasons to consider using whiteboard animation.

1. A whiteboard animation video is fun to watch
Complex business messages do not always have to be bored and a headache to decipher.

More people will want to do business with your company whiteboard videos which are still informative but still entertaining to watch.

The more receptive and responsive viewers will be to your message.

2. Your competition does not stand a chance
Is your business enterprise in a highly competitive niche?

Are you finding it hard to get picked from the crowd?

An animated video to market your business might be just what you need.

Although gaining in popularity, custom whiteboard animation videos have not become common as other forms of video marketing such as webinars, for example.

And lead many into your sales leads into sales.

3. They are more shareable
Whiteboard videos have a psychological appeal to them.

If you consider the fact that our brains process visuals 60,000 times faster than text, it’s easy to see why animated videos can be so appealing.

Most of us love cartoons or their depictions.

And the subtle mix between informative content and animated characters is what makes whiteboard videos more shareable.

More social shares means more visibility for your brand.

4. Animated videos are pocket-friendly
One of the biggest challenges marketing experts are facing today is insufficient marketing budgets.

A regular live-action video ad for your business has many related costs such as actors and a location, paying for equipment, and production costs.

But animated videos on the other hand only need a monthly subscription to manage.

You can choose from a variety of companies offering cloud-based solutions for creating online videos. Most of them use drag-and-drop tools which are easy to use.

5. It has a surprise element to it
The element of surprise associated with whiteboard animation will keep viewers guessing on what the hand is drawing on the whiteboard.

This stimulates viewer anticipation among your viewers.

Creating anticipation is a smart way of getting your viewers hooked on the video’s content till the end.

Pro tip: Do not disclose all the juicy details of your animated video within the first seconds. Viewers will not have a reason to stick around much more if you do.

There you have it. Some pretty solid reasons why your business should start making use of whiteboard videos if it has not already.

Just make sure you have a clear call to action in mind for the viewer before proceeding.

Defining this well and knowing your viewer’s pain points will set you on the right path to a higher conversion rate.

Marketing an Education: 3 Tips for Success

 

An average college student falls between the ages of 18-24. This means they are a prime target for digital marketing.

However, these young adults are smart. You can not just throw any type of content out there and expect them to bite.

Your strategic marketing plans must be just that- strategic. Luckily, we know a thing or two about content marketing.

Read on to learn 3 tips for successful marketing an education.

1) Lights, Camera, Action- Cue the Video
Video streaming is one of the most effective approaches to capture your audience’s attention. Millennials watch 2.5 times more videos from the internet than they do on the television.

Snapchat is one of the most popular used platforms that most young adults get behind. It allows you to take photos or short videos and post them as your ‘Story’.

Snapchat boasts a variety of opportunities for attracting your blended learning targets. Use the app to show hidden places on campus, students’ favorite go-to pizza place, or funny, relatable content.

Also, Facebook Live is another growing entity that marketers should keep an eye on.

Use campus guides or student ambassadors to highlight all of the notable features to your university. Just make sure it’s stuff that a college student would find interesting!

2) Create Meaningful Experiences
People, especially millennials, are attracted to what makes them feel something. They are more likely to be swayed by a University that creates the meaningful experiences for them.

Experiential marketing is commonly used by marketers who sell experiences. It allows for the student to develop a one-on-one relationship with the school.

A great way to use experiential marketing is through prospective student fairs.

Instead of being another Plain Jane with a generic booth, find ways to sell up your university’s experience.

You can rent a photo booth for students and their friends to take silly pictures of themselves.

Do you have any noteworthy alumni that students would want to meet? Bring them for a meet and greet, too! Students can take pictures and listen to their experience.

3) Boost Your SEO Rankings
Students and their families will likely go online to gather information about schools. When you’re conducting their research, you should secure your spot at the top.

You should learn the ins and outs of Google AdWords. AdWords is one of the most effective tools in driving traffic to a university’s web page.

If you have not focused too much on search engine marketing (SEM), now is the time. With Google AdWords, you will likely see a lot of competition from other schools.

Find or hire a staff member who is fluent in SEM. Without an experienced individual, your search marketing efforts can be quite an futile as it is an ongoing process.

 

The most important takeaway from marketing an education is that you are selling an experience. With the right strategy, this can work very well to your advantage.

Marketers must be able to skillfully create a memorable and meaningful edge to the university.

How to Capitalize on Hot Button Topics With Your Marketing

 

Which is the correct way to bathe? Standing in a shower or sitting in a tub?

We’ll answer at the end of this article. But it’s hot button topics like that one which gets people talking and interacting online. And hot button topics are just the thing you need for a boost in your online social marketing.

But why do these topics get people talking and sharing? And how do you take advantage of controversy without destroying your brand’s reputation?

In the next few paragraphs, we’re going to pull back the veil on hot button topic and how you can use them in your marketing campaigns.

Emotional Reactions on Facebook
The internet runs on emotions. We could almost say that’s a literal statement. Which is kind of scary if you think about it.

Back in 2014, Facebook got caught doing some naughty things. We are playing with our emotions just to see what would happen.

The response blew up the internet! Privacy activists took to the Twittersphere in droves ranting and raving about Facebook’s apparent lack of ethical rationale. And never never apologized for their supposed mistake.

Why did not Facebook apologize? Because they know that at the end of the day everybody will keep using Facebook.

Two questions naturally spring from this news. Why did Facebook experiment with people’s emotions? And why did they even tell anyone?

Facebook’s ad revenue depends on how many people use their services. The longer they are on Facebook, the more they are on.

So, figuring out what makes people tick is a natural and necessary part of running an ad run service like Facebook.

But Facebook can have done that without telling anybody. They had no obligation to tell their customers what they were up to.

But they told the whole world. Why? Because controversy sells.

Facebook created their own hot button topic. And it worked. Where did people go to complain about Facebook?

Yeah, some went to Twitter. But a whole lot of people ironically took to Facebook to complain about Facebook.

And Facebook summarily racked in the cash.

But Why Does This Happen?

Why do we so readily respond to situations like these in such an explosive manner? It all has to do with the brain’s reward center, the nucleus accumbens.

This is the area of ​​the brain that gives us the rewarding feelings when we eat good food, have good sex, make money, or gain social acceptance.

It’s a way in which our brain tells our body to survive. But in the contemporary world, we tend to abuse this survival mechanism. And this abuse is called addiction.

When we get addicted to something, it’s because we’re replacing something else in our lives. When you’re addicted to alcohol and drugs, you’re filling the role of good social relationships with alcohol. They give you the same feelings.

Facebook is like alcohol. It gives you those good feelings that normal social experiences give. When you post something and get your likes or comments your brain rewards you.

When you brain rewards with feel-good chemicals (hormones), you want more feel-good chemicals. So, you go back to social media for more. It’s what we call a feedback loop.

How to Use Hot Button Topics for Marketing
Hot topic buttons feed into the social media addiction feedback loop. The more exciting and controversial a topic, the more people get emotional. And emotions are directly linked to the reward center in our brains.

You can use these hot topic buttons to your advantage in social media marketing. But how?

There are two kinds of hot button topics. There are the aversion hot button topics and attraction hot button topics.

Hot button topics are things your audience or potential customers are interested in. And as a marketer, your goal is to fill some need in the customer’s life. We call this need the pain point.

The aversion hot button topic is controversies that highlight the pain point. These are things you want to get away from.

The attraction hot button topics are controversial things your potential customers want. These are things that will solve their pain point problem.

So, you essentially have to decide how you are going to approach the hot button topic. How are you going to press your customer’s buttons (like Facebook did in 2014).

For example, if you’re a water filtration company, you can bring up all too controversial problem in Flint, Michigan where their water has not been so healthy. This would be an aversion hot button topic.

Get people thinking about your problems and you ‘ll soon have people wanting solutions. These are solutions you offer.